Case Study

Insights from Propakistani PSL Games Engagement Data

Background

This data showcases user engagement insights during the Pakistan Super League (PSL) season for the ProPakistani PSL Game powered by Breshna. The objective was to analyze player behavior, understand device preferences, and evaluate the popularity of individual games to enhance the overall gaming experience and platform performance.

Key Insights

Game-Specific Engagement

Total Gameplay

527.2K

gameplay events during PSL Event.

Top Performing Games

Visits vs. Plays

348.8K play events were recorded in the last six months compared to 233.9K visits, indicating a high conversion rate from visits to gameplay.

Device Breakdown

Dominance of Android

Out of a total of 348.8K events, 347.2K events were generated from Android devices, making up the vast majority of user interactions.

iPhone usage

iPhone usage was minimal, contributing only 1,497 events, highlighting a significant disparity in device usage among the user base.

Conclusion

The insights reveal key strengths of the platform, including strong user engagement and high interest in educational gameplay. To further boost growth and player satisfaction, the focus will be on improving areas like iOS user participation and enhancing the conversion from visits to actual gameplay.