Unleashing the Power of Bite-Sized, Branded Games for Marketing
Unleashing the Power of Bite-Sized, Branded Games for Marketing
Jarritos, the iconic soda brand, partnered with Breshna.io to revolutionize their marketing campaigns using bite-sized, no-code video games. This innovative collaboration highlighted how branded mini-games can drive customer engagement and create memorable brand experiences across digital and physical platforms.
Jarritos, the iconic soda brand, partnered with Breshna.io to revolutionize their marketing campaigns using bite-sized, no-code video games. This innovative collaboration highlighted how branded mini-games can drive customer engagement and create memorable brand experiences across digital and physical platforms.
Jarritos, the iconic soda brand, partnered with Breshna.io to revolutionize their marketing campaigns using bite-sized, no-code video games. This innovative collaboration highlighted how branded mini-games can drive customer engagement and create memorable brand experiences across digital and physical platforms.
Phase 1
Phase 1
Phase 1
Created 4 custom mini-games for Jarritos’ Day of the Dead campaign, which featured on Reddit's Avatar Shop activation. These games drove engagement within Jarritos’ Discord community.
Created 4 custom mini-games for Jarritos’ Day of the Dead campaign, which featured on Reddit's Avatar Shop activation. These games drove engagement within Jarritos’ Discord community.
Phase 2
Phase 2
Phase 2
Developed a holiday-themed "Trails and Turns" game for desktop and mobile, seamlessly integrated into Jarritos’ website, QR codes on soda bottles, and Instagram Linktree for an immersive customer journey. These games were delivered with 48 hours and were updated from a Christmas theme to a New Year’s theme while the campaign was live!
Developed a holiday-themed "Trails and Turns" game for desktop and mobile, seamlessly integrated into Jarritos’ website, QR codes on soda bottles, and Instagram Linktree for an immersive customer journey. These games were delivered with 48 hours and were updated from a Christmas theme to a New Year’s theme while the campaign was live!
Results
Results
Results
In less than 20 days, without any paid marketing or organic promotion, the following results were achieved
In less than 20 days, without any paid marketing or organic promotion, the following results were achieved
Game Plays
Game Plays
Game Plays
Total
Total
2765
Mobile Version
Mobile Version
1899
Desktop Version
Desktop Version
866
Total Number of Scores & Emails Captured
Total Number of Scores & Emails Captured
Total Number of Scores & Emails Captured
Total
Total
943
Mobile Version
Mobile Version
695
Desktop Version
Desktop Version
248
Highest Scores
Highest Scores
Highest Scores
Mobile Version
Mobile Version
355
Desktop Version
Desktop Version
5605
Total Gameplay Time
Total Gameplay Time
Total Gameplay Time
Mobile Version
Mobile Version
235 hours
Desktop Version
Desktop Version
96 hours
Features of the games
Features of the games
Features of the games
Fully Branded
Fully Branded
Each game was custom-designed to reflect Jarritos’ vibrant brand identity, ensuring an immersive and cohesive experience for players.
Each game was custom-designed to reflect Jarritos’ vibrant brand identity, ensuring an immersive and cohesive experience for players.
Each game was custom-designed to reflect Jarritos’ vibrant brand identity, ensuring an immersive and cohesive experience for players.
Driving Conversions
Driving Conversions
At the end of each game, players were seamlessly directed to the Jarritos merch store, driving additional engagement and conversions.
At the end of each game, players were seamlessly directed to the Jarritos merch store, driving additional engagement and conversions.
At the end of each game, players were seamlessly directed to the Jarritos merch store, driving additional engagement and conversions.
Email Capture
Email Capture
Both games featured a built-in email capture functionality, helping Jarritos grow their audience and connect directly with fans.
Both games featured a built-in email capture functionality, helping Jarritos grow their audience and connect directly with fans.
Both games featured a built-in email capture functionality, helping Jarritos grow their audience and connect directly with fans.
Leaderboard and Data Dashboard
Leaderboard and Data Dashboard
Each game included a public leaderboard to spark friendly competition among players, paired with a backend data dashboard for Jarritos to track engagement. To further incentivize participation, Jarritos is hosting a giveaway for the top players.
Each game included a public leaderboard to spark friendly competition among players, paired with a backend data dashboard for Jarritos to track engagement. To further incentivize participation, Jarritos is hosting a giveaway for the top players.
Each game included a public leaderboard to spark friendly competition among players, paired with a backend data dashboard for Jarritos to track engagement. To further incentivize participation, Jarritos is hosting a giveaway for the top players.
