Case Study

Insights from Easypaisa Gaming Engagement Data

Background

The provided data showcases a detailed analysis of user interactions with the Easypaisa gaming platform over the last 12 months. The focus of this study is on engagement metrics, game preferences, device usage, and subscription trends. This data provides actionable insights for optimizing user experience and boosting platform growth.

Key Insights

Game-Specific Engagement

Total Gameplay

126.2K

plays of Easypaisa games

Top Performing Games

Subscription Trends

35.5K

subscriptions

Subscription data over the last three months demonstrates a consistent pattern, averaging around 200–250 daily subscriptions. A slight dip is observed during holiday periods.

While views far outnumber plays, the conversion from views to plays and subscriptions is noteworthy. Targeted marketing and clearer calls to action could further improve conversion rates.

Device Breakdown

Dominance of Android

The Device Profile chart indicates that 47.2K unique events originated from Android devices

iPhone usage

while iPhone usage was significantly lower at 1,097 events. Only a single event was recorded from iPads

Conclusion

The data underscores strong engagement levels, particularly among Android users and fans of puzzle games. By leveraging these insights and addressing gaps, Easypaisa can further solidify its position as a leading platform for casual gaming and interactive content.